itracks
Your Qualitative Research Partner
Overview
itracks offers a range of software solutions for conducting online qualitative research, including real-time video/web-based focus groups, text-based focus groups, and qualitative discussion boards. They provide both a DIY software platform and full-service project management, including recruitment and moderation services. Their platform is designed to facilitate rich, in-depth conversations.
✨ Key Features
- Video & Web-Based Focus Groups (itracks Realtime)
- Text-Based Focus Groups (itracks Chat)
- Online Discussion Boards (itracks Board)
- Video Curation & Editing Tools
- Participant Recruitment Services
- Project Management & Moderation Services
🎯 Key Differentiators
- Offers both software and full-service research support
- Long-standing presence and expertise in the online qualitative space
- Provides distinct tools for video, chat, and board-based methodologies
Unique Value: Combines a suite of specialized qualitative research tools with optional, expert-led services for a flexible and comprehensive research experience.
🎯 Use Cases (5)
✅ Best For
- Conducting confidential focus groups for healthcare and financial services
- Running multi-day online bulletin board studies
- Gathering feedback from geographically dispersed participants
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Quantitative surveys
- Mobile-first ethnography
🏆 Alternatives
Provides a more service-oriented approach compared to purely DIY SaaS platforms, which can be beneficial for teams needing extra support.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Available with full-service options tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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