Terminus
The Only ABM Platform with Native Ad-Buying.
Overview
Terminus is a full-funnel ABM platform that helps B2B marketers identify, target, engage, and measure high-value accounts. While its core focus is on executing ABM campaigns through advertising, email, and web personalization, its Measurement Studio provides account-level attribution and analytics. It helps marketers understand how their efforts are influencing target accounts and driving pipeline.
✨ Key Features
- Account-Based Advertising
- Email Signature Marketing
- Web Personalization
- Account-level attribution
- Real-time engagement scoring
- Journey analytics
- CRM and MAP Integration
🎯 Key Differentiators
- Full-funnel ABM platform (not just attribution)
- Native advertising capabilities
- Includes email signature and web chat engagement tools
- Strong focus on account-level metrics
Unique Value: Provides a single platform to both execute and measure account-based marketing campaigns, connecting ad spend and marketing activities directly to account engagement and pipeline.
🎯 Use Cases (5)
✅ Best For
- B2B enterprise ABM campaigns
- Measuring influence and engagement for target account lists
💡 Check With Vendor
Verify these considerations match your specific requirements:
- B2C marketing
- Lead-based (non-ABM) marketing strategies
- E-commerce attribution
🏆 Alternatives
Offers a more integrated solution for ABM execution and measurement compared to using separate tools for advertising, personalization, and attribution. It is more focused on account-level influence than traditional lead-based attribution tools.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
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