Clay
The future of outbound.
Overview
Clay is a unique data enrichment and automation platform that acts as a command center for your go-to-market data. It allows users to build powerful 'waterfall' workflows that chain together dozens of data providers (like Clearbit, Hunter, etc.) and AI models to find and enrich leads, score them, and draft personalized outreach, all from a single spreadsheet-like interface.
✨ Key Features
- Data Aggregation and Enrichment
- Workflow Automation
- Personalization at Scale
- Lead Scoring
- CRM Integration
🎯 Key Differentiators
- Ability to orchestrate multiple data providers in a single workflow
- Powerful AI agent (Claygent) for web scraping and research
- Combines data enrichment, automation, and AI personalization
Unique Value: Unifies data enrichment and GTM automation, allowing teams to build incredibly powerful and customized prospecting workflows that are impossible with single-provider tools.
🎯 Use Cases (4)
✅ Best For
- Creating a workflow to find a CEO's personal blog post and using AI to draft an email referencing it
- Enriching a list of domains by first checking Clearbit, then Hunter, then another provider until an email is found
- Automating the process of researching new signups and sending the data to Slack
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Users looking for a simple, one-click data tool
- Teams that do not want to manage workflows or multiple data sources
🏆 Alternatives
Unlike tools like Zapier which are general-purpose, Clay is built specifically for GTM workflows. Unlike data tools like ZoomInfo, it provides flexibility by integrating dozens of data sources.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
Free tier: 500 credits per month.
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