ZoomInfo Marketing
Hit your numbers with a smarter GTM.
Overview
ZoomInfo Marketing is an account-based marketing platform that is part of the broader ZoomInfo go-to-market intelligence suite. It leverages ZoomInfo's industry-leading B2B contact and company data to help marketers identify and target their ideal customers. The platform includes capabilities for building audiences, orchestrating multi-channel campaigns, running targeted advertising, and identifying anonymous website visitors. Its primary strength lies in the depth and accuracy of its underlying data.
✨ Key Features
- Extensive B2B Contact and Company Database
- Advanced Audience Segmentation
- Intent Data
- Website Visitor Identification (FormComplete)
- Account-Based Advertising
- Email and Display Campaign Orchestration
- Data Enrichment
🎯 Key Differentiators
- Industry-leading B2B data for contacts and companies
- Deep integration with sales intelligence and engagement tools
- Broad platform covering data, marketing, sales, and operations
Unique Value: Power your entire go-to-market strategy, including ABM, with the most accurate and comprehensive B2B data available.
🎯 Use Cases (5)
✅ Best For
- Data-first ABM strategies
- Audience building and segmentation for marketing campaigns
- Powering sales and marketing outreach with accurate contact data
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies that do not need access to a large external B2B database
- Teams looking for a simple, low-cost advertising tool
🏆 Alternatives
Its core strength is the underlying data, which is often more comprehensive and accurate than the data provided by other ABM platforms.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Available tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: N/A
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