Zillow Premier Agent
Connect with active buyers and sellers.
Overview
Zillow Premier Agent is primarily an advertising program that allows real estate agents to connect with buyers and sellers using the Zillow platform. However, it also includes a suite of tools for agents, including a CRM and access to market data and analytics derived from Zillow's vast user base. This data helps agents understand market trends, price properties (using tools like the Zestimate as a starting point), and advise clients.
✨ Key Features
- Lead Generation
- CRM for Client Management
- Market Reports & Data
- Comparative Market Analysis (CMA) Tools
- Listing Management
- Zestimate (Valuation Model)
🎯 Key Differentiators
- Largest consumer audience in online real estate.
- Strong brand recognition.
- Vast dataset on residential properties and user behavior.
Unique Value: Provides real estate agents with unparalleled access to the largest audience of home shoppers, along with data and tools to convert them into clients.
🎯 Use Cases (5)
✅ Best For
- Connecting with active home buyers and sellers on the Zillow network.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Commercial real estate analysis
- Institutional-grade investment analysis
🏆 Alternatives
Offers the largest reach for lead generation compared to other portals, though the cost can be higher. Its data tools are consumer-focused but powerful for residential agents.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Premier Agent tier)
💰 Pricing
Free tier: Basic agent tools are free.
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