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Total Expert

The Customer Engagement Platform for Modern Financial Institutions.

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Overview

Total Expert is a comprehensive marketing, sales, and customer engagement platform built specifically for modern financial institutions. It enables loan officers and bankers to manage customer relationships from a single platform, delivering personalized marketing campaigns and co-marketing with partners. While not a traditional borrower portal, its functionality supports the borrower's journey through automated communications, educational content, and milestone updates, integrating with POS and LOS systems to provide a cohesive experience.

✨ Key Features

  • Marketing automation (email, social media, print)
  • Sales enablement and CRM
  • Co-marketing capabilities for partners (e.g., real estate agents)
  • Automated journey-based communication
  • Compliance and brand management
  • Data analytics and reporting

🎯 Key Differentiators

  • Enterprise-grade platform with a focus on compliance.
  • Combines marketing, sales, and compliance in a single system.
  • Strong co-marketing capabilities.

Unique Value: Provides a single, compliant platform for marketing and customer engagement across the entire financial institution.

🎯 Use Cases (4)

Automating marketing and communication for loan officers Nurturing leads and existing customers Co-marketing with real estate agents and other partners Providing consistent, compliant messaging throughout the loan lifecycle

✅ Best For

  • Adopted by a significant number of the top retail lenders in the U.S. to power their marketing and customer engagement strategies.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Organizations looking for a standalone, transactional borrower portal for document upload and loan applications.

🏆 Alternatives

Surefire CRM BNTouch Salesforce Financial Services Cloud

Offers more robust compliance and co-marketing features tailored to the needs of large, regulated financial institutions.

💻 Platforms

Web API

🔌 Integrations

Encompass Blend SimpleNexus Salesforce CoreLogic Mortgage Coach

🛟 Support Options

  • ✓ Email Support
  • ✓ Phone Support
  • ✓ Dedicated Support (Varies tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ SSO ✓ SOC 2 Type II

💰 Pricing

Contact for pricing
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