Salesforce Marketing Cloud
The world's #1 AI CRM for marketing.
Overview
Salesforce Marketing Cloud is a digital marketing platform that helps businesses create and manage marketing campaigns, personalize customer journeys, and analyze campaign performance. It offers a suite of tools for email, mobile, social, advertising, and journey management, all powered by AI.
✨ Key Features
- Journey Builder
- Email Studio
- Mobile Studio
- Social Studio
- Advertising Studio
- Datorama
- Interaction Studio
- Einstein AI
- Data Cloud for Marketing
🎯 Key Differentiators
- Deep integration with the Salesforce CRM ecosystem.
- Powerful AI capabilities with Einstein.
- Scalability for enterprise-level marketing.
Unique Value: A unified platform to know your customer, personalize with intelligence, and engage across the entire journey.
🎯 Use Cases (5)
✅ Best For
- Creating 1-to-1 customer journeys across email, mobile, and web.
- Using AI to predict customer behavior and personalize content.
- Unifying customer data to create a single view of the customer.
- Measuring and optimizing marketing performance with advanced analytics.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses with limited budgets and technical resources.
- Companies looking for a simple, easy-to-use marketing tool.
🏆 Alternatives
Offers a more comprehensive and integrated suite of marketing tools for enterprises compared to many competitors, especially when leveraged with the broader Salesforce ecosystem.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Available with Premier Success Plans tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
🔄 Similar Tools in Campaign Management
HubSpot Marketing Hub
An all-in-one marketing automation platform that helps businesses grow....
ActiveCampaign
An intelligent marketing automation and CRM platform for small and mid-sized businesses....
Mailchimp
An all-in-one marketing platform for small businesses....
Zoho Marketing Automation
A marketing automation platform that helps you manage your marketing activities across multiple chan...
Klaviyo
A marketing automation platform that helps businesses acquire, retain, and grow their customers....
Marketo Engage
A comprehensive marketing automation platform for B2B and enterprise marketers....