MoEngage
The leading, insights-led customer engagement platform.
Overview
MoEngage is an insights-led customer engagement platform that helps consumer brands understand their customers and engage them with personalized communication across multiple channels, including mobile push, email, in-app, SMS, and web. It focuses on providing AI-powered insights and recommendations to help marketers improve their campaign performance and customer retention.
✨ Key Features
- Customer Analytics
- AI-powered Segmentation (Sherpa)
- Cross-Channel Campaign Management
- Personalization
- Flows (Journey Orchestration)
- Web & Mobile Personalization
- Push Notifications
🎯 Key Differentiators
- Strong focus on AI-driven insights and analytics to guide marketing strategy.
- Unified platform for analytics and engagement.
- Strong presence and support in APAC and emerging markets.
Unique Value: An AI-powered, insights-led customer engagement platform that helps brands understand customer behavior and deliver personalized, multi-channel experiences.
🎯 Use Cases (5)
✅ Best For
- Using AI-powered insights to identify users at risk of churning and targeting them with proactive campaigns.
- Creating multi-channel flows that engage users on their preferred channel.
- Personalizing push notifications with dynamic content based on user behavior.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Early-stage startups with very small user bases.
- B2B companies with a focus on sales pipeline management.
- Businesses that only require basic email marketing.
🏆 Alternatives
Differentiates from Braze and Iterable by leading with AI-powered insights and analytics as a core part of the platform, rather than just an optimization layer.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Growth tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Startup plan available for early-stage startups with up to 10,000 monthly tracked users.
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