Mintel
Global Market Intelligence & Research Agency.
Overview
Mintel is a leading market intelligence agency that provides expert analysis of consumer markets, product innovation, and competitive landscapes. They offer a mix of market research reports, new product tracking (via their Global New Products Database - GNPD), and trend analysis to help businesses understand what consumers want and why.
✨ Key Features
- Consumer market research reports
- Global New Products Database (GNPD)
- Trend forecasting and analysis
- Market sizing and forecasting
- Competitor analysis
- Analyst insights
🎯 Key Differentiators
- Global New Products Database (GNPD) is unique for tracking product launches
- Strong focus on consumer-packaged goods (CPG) industries
- Combines market data with expert trend analysis
Unique Value: Provides a comprehensive view of the consumer landscape, from broad market trends to granular product-level innovations, helping brands create successful products.
🎯 Use Cases (5)
✅ Best For
- Using GNPD to identify new ingredient and packaging trends in the food industry
- Leveraging consumer reports to understand changing attitudes towards sustainability
- Sizing a potential market for a new product launch
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Real-time social media analytics
- Technology vendor selection
- Digital advertising optimization
🏆 Alternatives
Offers a unique combination of consumer research and detailed product launch tracking (GNPD) that is hard to find elsewhere.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
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