Merge

One API for all customer-facing B2B integrations.

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Overview

Merge provides a Unified API that allows B2B companies to integrate with a wide range of software categories, including HRIS, ATS, accounting, CRM, and more. Developers integrate once with Merge's API to offer numerous customer-facing integrations, accelerating product roadmaps and enabling sales. The platform handles the full integration lifecycle, from authentication to data normalization and maintenance, with a focus on reliability and developer experience.

✨ Key Features

  • Unified API for multiple categories (HRIS, ATS, Accounting, CRM, etc.)
  • Normalized data models
  • Managed authentication and credential handling
  • Integration observability and management tools
  • Automated issue detection
  • Support for custom fields and objects

🎯 Key Differentiators

  • Broad category coverage with deep, enterprise-ready features.
  • Comprehensive observability and management tools for customer-facing teams.
  • High-touch customer support and implementation services.

Unique Value: Accelerate product roadmaps and drive revenue by offering hundreds of customer-facing integrations through a single, reliable API.

🎯 Use Cases (5)

Automated user provisioning Financial data aggregation for FP&A Powering AI and RAG applications with customer data Embedded integration marketplaces Payroll and benefits administration

✅ Best For

  • Adding HRIS integrations to automate employee onboarding.
  • Syncing accounting data for financial analysis tools.
  • Connecting to CRM systems to enrich customer profiles.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Internal, one-off enterprise integrations (better suited for traditional iPaaS).
  • Consumer-facing integrations.
  • Use cases requiring extremely niche, long-tail API endpoints not covered by the unified model.

🏆 Alternatives

Apideck Finch Nango

Compared to building in-house, Merge saves significant engineering resources. Versus other unified APIs, it offers broader category coverage and more robust tooling for enterprise needs.

💻 Platforms

Web API

🔌 Integrations

Salesforce HubSpot QuickBooks NetSuite Workday ADP Greenhouse Lever

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (Expand tier)

🔒 Compliance & Security

✓ SOC 2 ✓ HIPAA ✓ BAA Available ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 Type II ✓ ISO 27001 ✓ GDPR ✓ CCPA ✓ HIPAA

💰 Pricing

Contact for pricing
Free Tier Available

✓ 14-day free trial

Free tier: Free plan with limited linked accounts for development and early-stage startups.

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