Later Influence (formerly Mavrck)
Influencer Marketing and Social Media Management.
Overview
Following the acquisition of Mavrck by Later, the combined entity offers a powerful suite of tools. Later Influence is the enterprise-grade influencer marketing platform that helps brands discover and activate influencers, manage relationships, and measure performance. It is now part of a broader ecosystem that includes social media scheduling (Later Social) and link-in-bio solutions, aiming to provide a comprehensive platform for social revenue.
✨ Key Features
- End-to-end Influencer Management
- Creator Discovery & Vetting
- Campaign Automation & Workflow
- Incentive Management (Payments, Gifting)
- Content Syndication
- Advocacy & Loyalty Programs
- Performance Measurement & ROI Tracking
- Integration with Later's social scheduling tools
🎯 Key Differentiators
- Integration with a leading social media scheduling platform (Later)
- Focus on activating influencers at all levels, including customers and employees
- Proprietary data and AI (Later EdgeAI) for strategy and forecasting
- Option for managed services
Unique Value: Offers a unique, integrated solution for both influencer marketing and social media management, allowing brands to manage creator collaborations and content distribution from a unified ecosystem.
🎯 Use Cases (5)
✅ Best For
- Enterprise brand influencer marketing
- Social commerce campaigns
- Customer advocacy programs
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses needing a simple, low-cost tool
- Users who do not need social media scheduling capabilities
🏆 Alternatives
Unlike standalone influencer platforms, the integration with Later's scheduling tools provides a more holistic solution for managing a brand's entire social presence, from creator content to owned channels.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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