Later Influence
The influencer marketing platform for brands.
Overview
Later Influence (formerly Mavrck) is an enterprise-level influencer marketing platform designed for brands to manage long-term creator programs. It focuses on identifying existing fans and customers to activate as influencers. The platform provides end-to-end management, from discovery and recruitment to workflow automation, content management, and measurement. It is now integrated with Later's social media scheduling and analytics tools.
✨ Key Features
- Influencer Discovery & Identification
- CRM for Influencer Relationship Management
- Campaign Automation & Workflow
- Content Syndication & Management
- Incentive & Rewards Management
- Reporting & Analytics
🎯 Key Differentiators
- Focus on activating a brand's existing customers and fans as influencers.
- Integration with the broader Later social media management suite.
- Strong enterprise-level workflow automation and CRM capabilities.
Unique Value: Later Influence helps brands build more authentic and effective influencer programs by activating their most passionate customers and fans at scale.
🎯 Use Cases (4)
✅ Best For
- Enterprise ambassador programs
- Customer advocacy programs
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses needing a simple, transactional marketplace
- One-off campaigns with a small number of creators
🏆 Alternatives
Unlike platforms focused on finding external influencers, Later Influence specializes in identifying and managing internal advocates, which can lead to more authentic and cost-effective partnerships. Its integration with Later provides a more unified social and influencer marketing workflow.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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