Hotjar
Understand how users behave on your site, what they need, and how they feel, fast.
Overview
Hotjar provides qualitative and visual data on user behavior. It combines tools like Heatmaps, Session Recordings, Surveys, and Feedback widgets to give a clear picture of what users are doing on a website and why they are doing it.
✨ Key Features
- Heatmaps (Click, Move, Scroll)
- Session Recordings
- On-site Surveys
- Feedback Widgets
- User Funnels
- User Interviews
🎯 Key Differentiators
- Combines behavior analytics (heatmaps, recordings) with user feedback (surveys, feedback widgets) in one platform.
- User-friendly interface and easy setup.
- Focus on visualizing user behavior.
Unique Value: Helps businesses empathize with their users by showing them what they do on their site and allowing them to ask for feedback at the right moment.
🎯 Use Cases (4)
✅ Best For
- Conversion rate optimization by analyzing heatmaps and recordings
- Improving UX by watching user session replays
- Gathering customer sentiment through on-page surveys
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Deep quantitative analysis (better with Mixpanel/Amplitude)
- Tracking long-term user retention trends
- Server-side event tracking
🏆 Alternatives
Offers a more integrated solution of analytics and feedback compared to competitors that might specialize in only one area. It is often seen as more user-friendly than more developer-focused tools like FullStory.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Scale tier)
🔒 Compliance & Security
💰 Pricing
✓ 15-day free trial
Free tier: Up to 35 daily sessions
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