Hightouch
The Data Activation Platform.
Overview
Hightouch is a leading Data Activation and Reverse ETL platform. Instead of moving data into a warehouse, it does the opposite: it syncs data from a central data warehouse (like Snowflake, BigQuery, or Redshift) back into the operational tools that business teams use every day, such as CRMs. This allows teams to act on their data and analytics directly within their existing workflows.
✨ Key Features
- Reverse ETL
- Composable Customer Data Platform (CDP)
- Visual Audience Builder
- Data Sync to 200+ destinations
- Real-time data activation
- Developer-friendly features (Git sync, CI/CD)
🎯 Key Differentiators
- Focus on data activation and making data operational
- Composable CDP approach leverages existing data warehouse
- User-friendly for both marketing/sales ops and data teams
Unique Value: Empowers business teams to self-serve and act on the rich data in the warehouse directly within their existing tools, without needing engineering support.
🎯 Use Cases (4)
✅ Best For
- Syncing a 'Propensity to Buy' score, calculated in the data warehouse, to a custom field on the Salesforce contact object.
- Updating HubSpot contact lists with users who have performed specific actions within a product.
- Sending customer segments from the warehouse to Facebook Ads for targeted campaigns.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Extracting and loading data into a data warehouse (ETL/ELT)
- Internal workflow automation between two SaaS apps (iPaaS)
- Data transformation within the data warehouse
🏆 Alternatives
Unlike traditional CDPs that store a copy of your data, Hightouch leverages your existing data warehouse as the source of truth, making it more flexible, secure, and cost-effective.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Business tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: 1 destination, basic features
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