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Forrester

Challenge thinking. Lead change.

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Overview

Forrester is one of the most influential research and advisory firms in the world. They work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of their most innovative clients.

✨ Key Features

  • Research reports and analysis
  • The Forrester Waveβ„’ vendor evaluations
  • Customer experience (CX) index
  • Consulting and advisory services
  • Events and networking opportunities

🎯 Key Differentiators

  • Strong focus on customer experience (CX)
  • Customer-obsessed research methodology
  • Actionable insights and frameworks

Unique Value: Helps businesses grow by putting the customer at the center of their strategy.

🎯 Use Cases (5)

Customer experience strategy Marketing and strategy Technology strategy and planning Vendor selection Market and competitive analysis

βœ… Best For

  • Customer experience research and advisory
  • Marketing and technology vendor evaluation
  • Digital transformation strategy

πŸ’‘ Check With Vendor

Verify these considerations match your specific requirements:

  • Real-time data feeds
  • Deep financial analysis

πŸ† Alternatives

Gartner IDC Constellation Research

Offers a more focused and in-depth perspective on customer experience compared to broader technology research firms.

πŸ’» Platforms

Web

πŸ›Ÿ Support Options

  • βœ“ Email Support
  • βœ“ Phone Support
  • βœ“ Dedicated Support (All tier)

πŸ”’ Compliance & Security

βœ“ GDPR βœ“ SSO

πŸ’° Pricing

Contact for pricing
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