Braze
The leading customer engagement platform that powers lasting connections between consumers and brands.
Overview
Braze is a comprehensive customer engagement platform that enables brands to manage and deliver personalized marketing campaigns across a wide range of channels, including mobile push, in-app messages, email, SMS, and more. It is designed for large, mobile-first B2C companies and is known for its scalability, real-time data processing, and sophisticated tools for orchestrating cross-channel customer journeys.
✨ Key Features
- Cross-Channel Messaging (Push, In-App, Email, SMS, etc.)
- Canvas Flow (Visual Journey Builder)
- Segmentation and Personalization
- A/B and Multivariate Testing
- Customer Data Platform (CDP) capabilities
- AI-driven Optimization (Sage AI)
- Analytics and Reporting
🎯 Key Differentiators
- Enterprise-grade scalability and reliability.
- Strong focus on mobile-first channels like push and in-app messaging.
- Powerful visual journey builder (Canvas Flow).
Unique Value: A scalable and comprehensive customer engagement platform that empowers brands to create personalized, cross-channel experiences that drive growth and customer loyalty.
🎯 Use Cases (5)
✅ Best For
- Sending personalized push notifications to millions of app users based on their real-time behavior.
- Creating complex, branching customer journeys in Canvas that react to user actions across different channels.
- Using location data to trigger relevant in-app messages or offers.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses and startups.
- B2B marketing.
- Companies that only need simple email marketing.
🏆 Alternatives
Offers a more robust and scalable solution for mobile-centric, enterprise B2C companies compared to Customer.io or ActiveCampaign. It is a direct competitor to Iterable, with both platforms offering high-end capabilities.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Advanced tier)
🔒 Compliance & Security
💰 Pricing
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